Poplar Savings

Making savings and purchases easier for millennials

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Who's this platform for?

Most students and young adults enter their lives with very little financial eduction.

Goals:

A platform where students can visualize their spending and encourage better financial habits.

Research

To begin our design process, we first did an in-depth survey asking students how they interact with their money, what their spending habits are like and how they manage their money. These surveys we complimented with in-person interviews to truly understand the emotional relationship students have with their bank app. This allowed us to gather a holistic understanding of our users.

What we learned:

One thing that stood out to us after our research is that lack of understanding for subscription based payments - students have no idea how much they collectively spend on services like Spotify, Hulu, Amazon Prime and even rent.

Unsurprisingly, most of students access their banking information from their mobile device. Users are often frustrated and overwhelmed with their current app. A majority save very little to none of their income.

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